Cracker Barrel’s Rebrand Won’t Change the Cracker’s Heart

cracker barrel old logo

Recently, the restaurant Cracker Barrel drew strong criticism from some white Southerners after it changed its logo. The old logo featured a white man leaning against a barrel. The new one has neither the man nor the barrel. That small design change sparked big emotions. Many white patrons were outraged, lamenting the disappearance of what […]